According to Singtel, "Geo Boundary Alerts" is one of the features made available to its subscribers. They can opt to be notified should a vehicle diverge from its assigned route. Past routes are also viewable when required, bringing analysis to a whole new level. The availability of these information may help to reduce the complexity involved in business and operations planning. Currently, access to these features are coupled to a mobile application, currently only available on Android devices with web access available as the default. The combination of all the features may allow companies to notice a reduction in financial costs, such as fuel expenses and maintenance costs, coupled with higher productivity and operational efficiency.
In terms of competitive advantage, Singtel is able to lead its competitors through its exhaustive features and value added services. Its participation in the Bridge Alliance programme is also an additional bonus which benefits subscribers who operates overseas. In addition, the integration of its fleet and workforce management capabilities under one platform and the availability of a mobile application provides the flexibility for subscribers to manage their fleet, assets and resources on the go with their Android mobile devices.
In comparison to similar services such as Starhub Fleet Manager, there are several areas whereby Singtel can improve. As stated in Starhub Fleet Manager(n.d.), real-time updates are made available through the portal itself, email or SMS notification. Not to mention that there is also an additional layer of security preventing any unauthorized usage of vehicle through a driver authentication process. However, Singtel Fleet Visibility is a preferable choice due to its extensive features and the functionality of the service it offers. As a renowned satellite communications services provider in Singapore, subscribers subscribing to the services from Singtel can benefit from its state of the art facilities, providing “comprehensive and reliable GSM network coverage.” On top of that, the Bridge Alliance programme, which is a business alliance between major mobile telecommunication companies all over the world, offers additional savings to the subscribers, should there be a need for them to operate overseas.
In addition, subscribers are able to select either a 3G or 4G GPS tracker, based on their needs. The device is accompanied with Singtel network coverage at an affordable price. Moreover, the subscription price entitles its subscribers access to both its Fleet Manager and Workforce Manager Application under a single platform, which may reduce the need for additional subscriptions. From a financial perspective, it is a more cost effective option as compared to subscribing multiple services from its competitors, as the price of one subscription enables its subscribers to gain access to two different software.
In summary, although there are plenty of options in the market, but the extensive amount of features integrated in Singtel Fleet Visibility provides a solution to any companies requiring fleet tracking and management, allowing them to leverage on the technology and grow.
Reference:
Singtel. (n.d.). Delivering excellent service with Singtel Fleet Visibility. [Web blog post]. Retrieved October 11, 2018, from https://mybusiness.singtel.com/techblog/delivering-excellent-service-singtel-fleet-visibility
Singtel. (2015). M2M Track and Trace [Fact sheet]. Retrieved October 11, 2018, from https://www.singtel.com/content/dam/singtel/singtel-assets-four/pdf/m2m_track_and_trace.pdf
Starhub. (n.d.). Starhub Fleet Manager [Fact sheet]. Retrieved October 11, 2018, from http://www.starhub.com/content/dam/starhub/2015/business/resources/pdf/starhub-fleet-manager-factsheet.pdf
Last edited on: 02nd November 2018
